As a Real Estate Professional, you are a marketing and sales expert. As a marketing expert your job is to make sure every potential buyer knows about your property and views the property in person. As a sales expert your job is to get those people who view your property to write an offer. In the time between acquiring a new listing and negotiating an offer, your job as a Real Estate Professional is to get everybody who may want to purchase the property to make an offer. The next generation of virtual tours are designed to aid these experts within you.
The Marketing Expert
As a marketing expert, you are responsible for getting all potential buyers to come view the property. By purchasing any virtual tour you are taking a positive step. A virtual tour gives your listing strong exposure on the internet. It acts as a property introduction for buyers who are searching online. Your internet marketing strategy should be to drive prospective buyers to your virtual tour. Your virtual tour should drive them to you.
Part of the Tour 2.0, the Crownlistings next generation virtual tour, is a craigslist ad that is designed specifically to drive traffic to the tour website. This ad can be used anywhere that an HTML brochure is appropriate. This is part of CrownListings’ dedication to researching and applying all of the best ways to get internet buyers to your site. To stay current on our research, sign-up for our mailing list at the bottom of the page.
Once at the Tour 2.0, the goal is to convince legitimate buyers to view the property in person. This is accomplished by highlighting the attractive and desirable features of the property and getting the prospective buyers on the phone or in contact with you. Instead of cluttering the virtual tour with every piece of information that can overwhelm or drive away buyers, we believe less information can be more. Once in contact with you, they can ask all the questions they want, and you can put on your Sales Expert hat.
The Sales Expert
As a sales expert, your goal is take serious buyers and get them to submit an offer. Even after a buyer has viewed your listings in person, the pictures on the virtual tour can stand to leave a lasting emotional connection. People pay millions of dollars for photography every year because of the emotional responses created by the art. With a purchasing decision as important as a home, buyers can be very emotional. It is important to let Real Estate photographers explore the artistic angles of the house. Taking pictures of rooms while standing in the doorway can be informative; a hallway vase, illuminated by the sun hitting it at just the right angle, can have a buyer in love with a house before they ever step foot inside. The new system of virtual tours is dedicated to turning a house into art. It emphasizes the emotion of the pictures, and encourages photographers to explore the beauty of every property. In this respect, the Tour 2.0 does all it can to help you as a sales expert. Good thing you are a negotiation expert, because the next step is left to you.
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